The Influence of the Tiktok Application on Diploma Programme Selection at Politeknik Tun Syed Nasir Syed Ismail

Abstract

The rapid advancement of digital communication technology requires stakeholders to adapt swiftly in order to remain relevant. This study examines the influence of TikTok as a strategic medium to enhance new student enrollment in engineering diploma programmes at Politeknik Tun Syed Nasir Syed Ismail (PTSN). The objectives were to (i) identify the level of TikTok’s influence, (ii) determine whether there are differences in TikTok’s influence based on gender, and (iii) examine the relationship between TikTok’s influence and study programme selection. A quantitative approach was employed using a descriptive-correlational survey design. The sample consisted of 387 first-intake diploma students in their first semester, selected through purposive non-random sampling. Data were collected using a questionnaire distributed through conventional means. The findings revealed that TikTok’s influence was at a high level. Significant differences were found between TikTok’s influence and gender, and a significant relationship was observed between TikTok’s influence and study programme selection. These results highlight the importance of leveraging TikTok as an effective promotional channel to support sustainable strategies for student recruitment. This study concludes that TikTok is a viable platform for promoting PTSN, particularly in engineering diploma programmes. However, strong support and commitment from all stakeholders are essential to ensure the success of this initiative by 2030, in alignment with the Polytechnic Transformation Roadmap 2023–2030 and the National TVET Policy 2030.